Achieving More With Data Analytics As A Professional

It is a widely acknowledged fact that data is an asset, and this world is data-driven. All industries, irrespective of their domains, work with data to draw relevant insights. In short, one can say that it is data analytics and its applications that run businesses. So, what is data analytics exactly? This article focuses on giving you answers to such vital questions and gives varying examples of its applications in different industries. So, without wasting any time, let us cut straight to it!

What is Data Analytics and How is it Useful?

Simply put, data analytics is a technique that helps organizations as well as individuals in making meaningful data interpretations. In simpler terms, say if you have raw data in hand and you aim to determine patterns and trends in this data set, data analytics can aid you. The technique is helpful to groups and individuals as they help undercover information using various tools, helping arrive at optimal decisions.

Now, what is the importance of data in analytics? If you work in sales and need to understand consumer behavior, what will be your go-to? Data, for sure. It is crucial to businesses. Why because – Having a data set on the operation flow in organizations aids in finding what went wrong where in different stands of time. Not only it helps make informed decisions, but it also aids in problem-solving and making strategic approaches. Having reliable ground data also equips you in monitoring work, keeping a track of it by setting benchmarks and baselines.

What are the Applications of Data Analytics?

The hand of data analytics has touched almost all-important domains; from collecting data to transforming, cleaning, and modeling it. Data analytics work across different fields and industries. To get a fair picture, let us go through some of the important areas of work where data analytics is applied;

Data Analytics in Healthcare:

Only if the canvas exists, can the painting be made. Where the canvas is the human body. All of us know that when health is gone, everything is gone. Data analytics have a significant role to play in healthcare.

For example, in discovering which treatment to make referring to the trends in a patient’s medical history. Other than a medical perspective, healthcare data analytics also plays a key role when it comes to management. Say, in physician scheduling by hospital administrators.

With the knowledge of data analytics, we can predict a range of terminal diseases before they occur. A couple of examples include the occurrence of lung cancer in patients which gets them ready for early diagnosis, breast cancer prediction using machine learning algorithms, etc.

Data Analytics in Marketing:

This is one area where data analytics is extremely important. With data and knowledge of analytics, marketing can improve his work by using SQL to identify top website pages, sources of traffic, entry points, analyzing, improving, and testing land pages, calculating bounced sessions, landing page trend analysis, building conversion funnel, optimizing, and testing, analyzing channel portfolios, business patterns and seasonality, product, and user-level analysis and many more. These insights can help reduce costs, generate tons of revenue for businesses, and shape the future of the business.

Data Analytics in Manufacturing:

Artificial intelligence and data science, in addition to the technique of data analytics, have an important role to play in the manufacturing field. Predictive analysis and maintenance are an area of significant scope. Using big data analytics in manufacturing, the efficiency in the supply chain of vehicle manufacturing is improved. Product customization in the manufacturing industry is also made easier with the introduction of data analytics.

Data Analytics in Transportation

How good it can be if you can foresee traffic or accidents, for that matter? Transportation data analysis enables you to do this. This era has seen multi-modal transport systems. Data analysis in this domain helps carry out a segment-wise analysis. This includes road safety, road, air and rail, traffic management, route monitoring for waterway transport, etc.

If you are planning to go shopping in a metropolitan city, one major hassle you ought to face is parking. What if you can find a parking lot efficiently? Thanks to new technologies like Geo-tracking, combined with sensors and techniques like data analytics, this has become possible.

Data Analytics in Logistics:

Data analytics is also applied in the fields of logistics and delivery. Data analysis in these fields enables logistic companies to figure out which is the best route to take for delivery. It also helps the companies calculate the delivery time and transportation options that are feasible. In addition to route optimization, data analytics enables tracking of products in real-time, also giving a clear picture of supply-chain visibility.

Data Analytics in Finance:

Financial data analytics interprets time-series data to understand the risks involved in monetary operations. Possible future scenarios relating to finance can be generated by analyzing past data trends. Data analytics in the field of finance also enables monitoring of an organization’s financial performance. This helps configure a company’s financial strengths and weaknesses.

In addition to all these applications, data analytics is extensively used for risk detection and management, customer interactions, city planning, travel, fraud detection, etc.

Is Data Analytics the Next Big Thing?

By now you will be having an answer to this question. Data science jobs are in heavy demand these days. Not just that, the roles of a data engineer, data analyst, and researcher are also highly sought. Getting skilled in data analytics can prepare you to do more than one hat. This means you get an opportunity to work in several job profiles across different domains because the application of data analytics is almost everywhere. You get to make significant decisions being a data analyst and your inputs can make vast differences, influencing the growth of businesses.

So, yes, data analytics is undoubtedly the next big thing. If you are aiming to hike up your learning curve, this is a field that you can approach and get skilled hands-on!

The takeaway is that data analytics is a powerful tool that can help professionals achieve more in their careers. With data analytics, professionals can make better decisions, identify opportunities, and optimize their workflows. By understanding and using data analytics, professionals can become more efficient and productive, and ultimately achieve greater success. If you want to take your career to the next level with data analytics as a professional, enroll in any of our Data Analysis Training today! Check out our course page or send an email to and our training advisor will get in touch with you.


By James Amosu

September 19, 2022


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