Commonly called ‘the voice of the customer’, the Product Owner is responsible for ensuring clear communication of product or service functionality requirements. 

The Product Owner also prioritizes the requirements from the point of view of an end user, for maximum business benefit, defines the Acceptance Criteria, and ensures those criteria are met.

Linkedin identified the product owner role as an emerging job in 2020, with a 24% annual growth in the US.

Furthermore, as a Certified Scrum Product Owner, you can earn a national average salary of $100,792 per year in the United States, according to Glassdoor.

There are a number of skills that will contribute to the success of the Product Owner. The greatest test skill for the business analyst is communication skills, which include oral, written and listening skills. Another skill that is very important for the Product Owner is that of facilitation of stakeholders in all phases of the product development life cycle.

A Product Owner is accountable for defining & ensuring the right solution is delivered by using their skills as a vehicle for people, technology and process success. This role can be easily transitioned into and is most accessible for individuals working in project management, business analysis or marketing roles.